Are your Online Reviews Good Enough?
Businesses today know that reviews and revenue are directly correlated.
Better reviews = Better revenue
Businesses today know that reviews and revenue are directly correlated.
Better reviews = Better revenue
(ReviewTrackers)
(BrightLocal)
Surveys show that 57% of consumers will only use a business which has a 4-star or better rating.
In addition, if a consumer searches on Google for a “best …” search, (best landscaper, best knee doctor, etc), Google’s algorithm will only show businesses in the “local pack” which have at least a 4-star or better rating. Therefore, the goal for businesses should be to have a 4-star rating at a minimum. Beyond that, the desired rating should be equal to or better than the biggest competitors.
Recent surveys show that 73% of consumers consider reviews older than 1 month to be irrelevant.
Previous surveys revealed that 85% of consumers considered any review older than 3 months was irrelevant.
The message from these surveys is that consumers are increasingly wanting to see much more recent reviews in order to trust that business with their needs.
Surveys reveal that consumers want to see a minimum of 40 reviews in order to believe they are authentic.
Consumers have learned to be skeptical. They worry that only 10-15 reviews could just be friends or family members of the business owners leaving reviews. That appears manufactured. It seems less likely that 40 or more reviews are manufactured. Therefore, the reviews appear more authentic. Realistically, businesses need at least, but preferably more, reviews than their biggest competitors.
